The Influence of Media on the Popularization of Ballroom Choreography in Ukraine (Mid to Late-1990s – Early 2020s)

Author

Pavliuk Tetiana

a Doctor of Art Studies, a professor, a professor at the Department of Arts of the Private Higher Education Institution “Kyiv University of Culture” (Kyiv, Ukraine).

ORCID ID: https://orcid.org/0000-0002-3940-9159

The Influence of Media on the Popularization
of Ballroom Choreography in Ukraine (Mid to Late-1990s – Early 2020s)

Abstract

The article is aimed at analyzing the trends in the popularization of ballroom choreography in Ukraine in the 1990s to the early 2020s) through the lens of the specifics of ballroom dance’s existence in the media space. The research methodology is based on the principles of objectivity, historicism, systematics, multifactoriality and comprehensiveness. Scientific novelty: an art history analysis of the media influence on the popularization of ballroom choreography in Ukraine (from the second half of the 1990s to the early 2020s) has been conducted for the first time. Conclusions: It should be noted summarizing that the popularization of ballroom choreography in Ukraine generally follows the overall trends in the development of mass media culture. An active development of commercial ballroom choreography, including the creation of special dance performances for the film industry, advertising, fashion shows, music videos, video formats, and various television programs, mostly in the reality-show format, can be stated. These phenomena are complemented by the growing popularity of ballroom events, such as charity balls and historical reenactments of ballroom culture. Thus, the expansion of the media space and the practical application of ballroom choreography assist the transformation of ballroom dance into a significant socio-cultural phenomenon.

Keywords

stage ballroom dance, ballroom choreography, ballroom dance, European ballroom dance program, Latin American ballroom dance program, competitive dance.

References

1. BAZELA, Dmytro. Dance Shows of the Late 20th and Early 21st Century. Culture and Art in the Contemporary World, 2015, vol. 16, pp. 84–89 [in Ukrainian].
2. BIEKASOV, A. Dance Culture in the System of Contemporary Cultural Industries. Art Studies Notes. Kyiv, 2010, vol. 18, pp. 223–228 [in Ukrainian].
3. BOIKO, Olha. Television Dance Shows in Ukraine: History and Modernity. Bulletin of the Kyiv National University of Culture and Arts. Art Studies, 2017, iss. 36, pp. 66–76 [in Ukrainian].
4. DUNKEVYCH, Svitlana. Dance Television Show as an Element of Visual Culture (Exemplified by the «Dancing with the Stars» Project). Scientific Notes of V. Vernadskyi Tavrida National University. Series «Philosophy. Culturology. Political Science. Sociology», 2014, vol. 27 (66), no. 1, pp. 69–74 [in Ukrainian].
5. KASIANOV, O. Classification of Modern Ballroom Choreography. Publishing House Education and Science s.r.o. Archive of Scientific Publications: Website [online] [viewed 03 February 2025]. Available from: http://www.rusnauka.com/NTSB_2006/MusicaAndLife/2_kas_janov%20o.je..doc.htm [in Ukrainian].
6. KRYS, Andrii. Stage Ballroom Choreography as a Phenomenon of Modern Performing Arts: A Ph.D. Thesis in Art Studies: 26.00.01. Kyiv National University of Culture and Arts. Kyiv, 2023, 230 pp. [in Ukrainian].
7. MANDRYK, Pavlo. More Dance and Passion. What Will the New Season of the “Dancing with the Stars” Show Be Like. Television Criticism, 23.08.2019 [online] [viewed 05 December 2024]. Available from: https://telekritika.ua/bolshe–tanca–i–strasti–kakim–budet–novyj–sezon–shou–tanci–z–zirkami/ [in Ukrainian].
8. NAKONECHNA, Oksana. Problems and Prospects of Dance Show Programs in Ukraine. Bulletin of the National Academy of Managerial Staff of Culture and Arts, 2017, no. 2, pp. 159–163 [in Ukrainian].
9. PAVLIUK, Tetiana. Ballroom Choreography of the 20th – Early 21st Century: Genesis, Socio-Cultural Context, Development Trends: A Doctor of Art Studies Thesis: Specialization 26.00.01 – Theory and History of Culture. National Academy of Sciences of Ukraine, M. Rylskyi Institute of Art Studies, Folkloristics and Ethnology. Kyiv, 2021, 560 pp. [in Ukrainian].
10. ANON.Burn the Floor: Official Site [online] [viewed 03 February 2025]. Available from: http://www.burnthefloor.com/?lang=ru [in English].
11. CAPRISTO, Beth Ann. Dance and the Use of Technology. Ohio: University of Akron, 2012, 48 pp. [іn English].
12. ANON. Dance Vision. International Dancers Association: Official Site [online] [viewed 03 February 2025]. Available from: https://dancevision.com/ [in English].
13. KOSUGE, Kazuhiro, Takahiro TAKEDA, Yasuhisa HIRATA, et al. Partner Ballroom Dance Robot (PBDR). Journal of Control, Measurement, and System Integration, 2008, January, vol. 1, no. 1, pp. 74–80. DOI: https://doi.org/10.9746/jcmsi.1.74 [іn English].